BRAND & STRATEGIC MARKETING CONSULTANCY
Marketing means more than communications. It means profit.
I help SMEs and scale-ups build customer-led marketing strategies that grow the bottom line — not just follower count.
WHERE I COME IN
I can help if you're...
01
Trying to understand your customers and genuinely become a market-led business.
02
Searching for strategic focus, or the breakthrough that's stayed out of reach.
03
Caught between short-term performance and long-term brand building.
THE PRINCIPLE
Communications is less than 10% of marketing
Most marketing consultants start with tactics — a campaign, a channel, a logo. I start where marketing actually begins: with your customers and your strategy. Get those right, and the tactics take care of themselves.
90%+
Strategy, positioning and everything beneath
<10%
Comms
WHERE THE VALUE IS BUILT
THE VISIBLE PART
THE PROCESS
How I work
01
Diagnosis
Understand the business and, above all, the customer — through real research.
02
Strategy
Segmentation, targeting and positioning: deciding who to target and what you stand for.
03
Execution
The right tactics across the full marketing mix — in the right order.
"Marketing is the whole business seen from the customer's point of view."
PETER DRUCKER, 1954
EXPERIENCE
30 years.
From analyst to managing director.
I'm a Fellow of the Chartered Institute of Marketing, qualified to MBA level, with 30 years' international experience — from mass-market to luxury brands. I've run everything from a single social post to a multi-million-dollar Super Bowl campaign.
30
Years' international experience
14
Years at Maserati
FCIM
Fellow of the Chartered Institute of Marketing
MBA-level
Qualified in Marketing & Brand Management