Mike Biscoe is a brand and strategic marketing consultant and the founder of Marketing Means More. He is a Fellow of the Chartered Institute of Marketing, a graduate mathematician, and qualified in marketing to MBA level, with thirty years of experience.

Mike Biscoe has thirty years of international marketing experience, rising from Marketing Analyst to Managing Director. He spent fourteen years at Maserati across roles in the UK and Italy, and has also worked with Fiat, Alfa Romeo and Toyota, and with agencies including Saatchi & Saatchi and Wieden+Kennedy. Through consulting, Mike has also worked with several SME companies operating in various B2B sectors.

Although Mike Biscoe's background is in the automotive industry, Marketing Means More works across all sectors. The principles of marketing are universal, so the same customer-led approach applies to any business. Mike broadened his expertise beyond automotive by completing Mark Ritson's Mini MBAs in Marketing, Brand Management and Management. Mike’s consulting experience has ranged from the environment sector to energy & defence to security and motorsport.

Marketing Means More is based in London, United Kingdom, and works with clients globally. Mike Biscoe has lived and worked in the UK, Belgium and Italy, speaks fluent Italian, and has managed marketing activity across Europe, Japan, North America, the Middle East and China. Remote and on-site engagements are both available.